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Dove Unveils Choose Beautiful Campaign

New film and global partnership with Tina Brown’s Women In The World.

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By: Christine Esposito

Editor-in-Chief

Dove has unveiled its Choose Beautiful campaign with a new film shot in five countries across the globe. The goal is to encourage women worldwide to reconsider the choices they make about their beauty and how those choices make them feel.   The Dove Choose Beautiful film captures real women in San Francisco, Shanghai, Delhi, London, and Sao Paulo considering their own beauty. The women made a choice about the way they see themselves: ‘average’ versus the frequently avoided ‘beautiful.’ The film ...

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